Vitafoods Asia 2014

Natural Wellbeing targets Asia

By Richard Whitehead

- Last updated on GMT

Related tags Economics Economic growth Dietary supplement

Natural Wellbeing, one of the UK’s biggest suppliers and manufacturers of vitamins, minerals and dietary food supplements, has singled out Asia as a target market.

The group currently exports its range of award-winning branded products for pharmacies, hospitals, practitioners and healthfood stores through key distributor channels to over 70 countries across six continents.

Darren Lister, Natural Wellbeing’s business development director, said: “We are exhibiting at Vitafoods Asia this year as Asia is our primary focus for sustainable long-term business growth​.

“The food supplements market in Hong Kong accounts for over US$2bn and, coupled with strong GDP growth, it is an exciting market for growth of quality food supplements.”

Natural Wellbeing is actively looking for a leading distributors and retail partner to work with it for long-term partnerships.

The company’s portfolio of products includes its Patrick Holford range, vegetarian Vertese brand and VitPlus+ lifestyle range.

Natural Wellbeing’s sister company, BioCare, leads the market with a range of over 250 premium supplement formulations targeted at a professional level.

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