India’s Reliance stops selling meat products

By By Raghavendra Verma, in New Delhi

- Last updated on GMT

Related tags Meat Sales

India’s biggest retailer Reliance Industries has stopped offering all meat products, claiming their sale at dedicated non-vegetarian ‘Delight’ branded stores made some customers “hesitant to shop” at all its outlets – even those that are strictly vegetarian.

Reflecting the sensitivities of many Hindus, who are repelled by even the sight of meat, a communiqué released on Monday (16 December) said that, despite the “sensitive balance of availability and convenience”​ created segregated vegetarian and non-vegetarian outlets, “certain sections of customers”​ were unhappy. The decision has been implemented with immediate effect.

Speaking to, a Reliance spokesperson said about 100 of its 776 food outlets – the company has total of 1,560 stores – used to serve meat items. In the financial year ending March 2013 the ‘Delight’ section had sales of US$10m and registered a loss of US$280,000, he said.

The country’s meat industry is not overly concerned by the news, however. Dr Aswhani Kumar Rajput, executive director of the All India Poultry Business Association told that the decision by Reliance “would not have any effect on the trade as it was not a major player in the poultry market”.

Reliance’s non-vegetarian offerings included the ‘Real’ brand of frozen chicken and a variety of fresh and frozen meat and seafood products. The company will continue to sell dairy products.

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