Benecol arrives in the Philippines

Related tags Southeast asia Philippines Indonesia

Raisio’s Benecol partner, Kalbe International, has launched Benecol smoothies on the Philippine market. 

A long-term partner of Raisio, Kalbe launched the company’s cholesterol-lowering products on the Indonesian market in 2008, where it has witnessed decent annual growth since then.

Raisio’s said in a statement that its strategy has been to continue moving in to new emerging markets. Other Asian countries selling Benecol include Hong Kong and Thailand.

Kalbe International is part of the PT Kalbe Farma Tbk Group, and produces the Nutrive healthy lifestyle brand.

Nutrive Benecol is now available across over 300 retail stores in the Philippines, and its launch has been tied in to an extensive marketing campaign.

Mikko Laavainen, vice-president of Raisio’s licensed brands unit, said he is hoping to match Benecol’s launch in the Philippines with its success in Indonesia.

Kalbe International has shown in Indonesia that the sales of Benecol products increase through marketing efforts and by offering consumers new interesting products​.”

Related news

Related products

show more

Empowering Women Through the Life Cycle

Empowering Women Through the Life Cycle

Content provided by Glanbia Nutritionals | 07-Nov-2023 | Product Brochure

As discussions around female empowerment widen, and advances in women’s health access and provision accelerate, the implications for business, healthcare,...

Analyzing the unknown threat from Microplastics

Analyzing the unknown threat from Microplastics

Content provided by Agilent Technologies | 06-Nov-2023 | Infographic

Microplastics are any plastic-derived synthetic solid particle or polymeric matrix, ranging in size from 1 µm to 5 mm and insoluble in water.

Pycnogenol® Supports Cognitive Function

Pycnogenol® Supports Cognitive Function

Content provided by Horphag Research | 18-Sep-2023 | White Paper

Clinical research shows daily supplementation with Pycnogenol® may help support brain function in a variety of age groups with results showing improved...

Functional Beverage Market Insights in ASPAC

Functional Beverage Market Insights in ASPAC

Content provided by Glanbia Nutritionals | 06-Jul-2023 | Product Brochure

High growth ahead for protein beverages makes Asia Pacific (ASPAC) the market to watch. Consumer research shows new usage occasions, key consumption barriers,...

Related suppliers

Follow us


View more


Food & Beverage Trailblazers

F&B Trailblazers Podcast