French health claims consultancy wins government backing in South Korea
“Nutraveris got the great opportunity to contribute to meetings of the Korean and French business community in Seoul with the aim of training Korean’s most important pharmaceutical, cosmetics and food professionals to support their company’s access to the development of the European market,” said Cédric Bourges, founder and managing director of the Brittany-based firm.
The French government officials involved were: Fleur Pellerin, Small and Medium Enterprises (SMEs), Innovation and Digital Economy; Geneviève Fioraso, Higher Education and Research; Dr. Helene Conway -Mouret, the French Foreign ministry along with another six parliamentarians.
French businessmen and mainstream press were also in attendance at the meetings which included Park Geun- hye, the president of the Republic of Korea and Hong Chung-won, the prime minister.
Hong Chung-won said South Korea was a, “a friend and partner” of France “with a potential future” and whose “role is going to be growing”.
Trade between France and South Korea is valued at about €6bn per year.
Bourges added that, “60% of Nutraveris’ sales was indeed realised internationally”.
