Health World’s gives TV backing to new-won Cholesstrinol rights

Related tags Nutrition

Health science company Health World will take its message to the airwaves in Australia and New Zealand after winning the rights to SourceOne’s Cholesstrinol patented heart health formulation in a long-term deal.

Under the agreement, Health World will use SourceOne’s Cholesstrinol for its Metagenics and Ethical Nutrients healthcare professional, pharmacy and retail health food lines.

"Health World will focus on building awareness and usage by educating consumers about the benefits of this clinically proven formula through television advertising,” said Graeme Joiner, the company’s director of sales and marketing, adding that the TV campaign had been designed to reach a broad consumer market.

Health World previously launched Ethical Nutrients Cholestrienol and Metagenics CholCare dietary supplements, which are each made in Australia and New Zealand. The products have been formulated to tackle unhealthy cholesterol and triglyceride levels, as well as unhealthy inflammatory response.

Calling the partnership “extremely strategic and timely”, Jesse Lopez, CEO of SourceOne, said: “The increasingly competitive global marketplace necessitates collaborative efforts between suppliers and leading brand marketers. This new agreement successfully melds SourceOne and Health World in a shared mission to support heart health naturally with this patented and proven formulation."