Chr Hansen targets dairy players with vitamin K-boosting probiotic


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Chr Hansen debuts vitamin K-boosting probiotic

Related tags Nutrition

Probiotic leader Chr Hansen is targeting dairy players with an L. Lactis probiotic strain it says produces vitamin K at significant enough levels to utilise approved health claims.

Vitamin K helps the body to absorb calcium into bones and has won a health claim from the European Food Safety Authority (EFSA) that states: "Vitamin K contributes to the maintenance of normal bones".

Sarita Bairoliya, global marketing manager, told us the company had spent many years developing ‘nu-trish Pro-K’ as it is called, after testing 100s of strains.

The proprietary blend comprises fermenting and probiotic strains, with the kicker being a strain of L. Lactis ​sub-species cremoris, ​which ensures a 100ml serving can contain 10 micrograms of Vitamin K2. That level qualifies products to use the EU-approved claims.

The blend is being proposed in two formats – a spoonable yoghurt and a drink in a suggested 150ml mini-bottle. Europe and the Asia-Pacific are initial points of interest.

“Vitamin K is available in foods like natto and butter and cheese but it is not always convenient or healthy to get enough that way, so this is a natural alternative,” ​Bairoliya told us.

“Bone health is interesting in most parts of the world.”

The blend is comparable in price with regular strains on-market presently.

Bairoliya said one of the reasons the product development phase had taken so long was due to a focus on texture and flavour which had received very positive feedback in final consumer testing.

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