LycoRed expands China sales team as Changzhou operation beds in

By RJ Whitehead

- Last updated on GMT

Related tags Nutrition

LycoRed expands China sales team as Changzhou operation beds in
With its China business approaching its first half-anniversary, global premix supplier LycoRed has been recruiting senior business development staff for its food and beverage fortification business in the country. 

The latest executive to sign on with the Israel-based company is Zack Sun, who will take responsibility for sales management in China. According to LycoRed, Sun brings more than 18 years' experience in Asia-Pacific, North American and Israeli ingredient companies, and will focus on customer-orientated technological support, as well as strong marketing and sales managing skills.

With a new site in Changzhou, LycoRed expects to see a sizeable increase in its premix business across the Asia-Pacific region during the course of this year, Ilan Ron, vice-president for sales and marketing, told FoodNavigator-Asia.

Six months on

Last October, the company opened the doors to its Changzhou premix plant, which will serve processors of infant formula, beverages, baby food and other food products across the Asia-Pacific region.

At that time, Milo Shen, LycoRed’s regional sales manager, said that the company will target makers of infant foods, dairy products, and supplements.

This business is being supported by the growing population in China as well as the growing of awareness about nutritional intake in the country,”​ said Shen, revealing that the company was already working on projects with customers.

And today, Ron revealed that LycoRed had been increasingly converting prospects into clients. “Asia is a very strategic market for LycoRed and we are experiencing significant growth across the region, especially in China​,” he said. “We are winning major bids with multinational and local leading customers and very excited about the potential in Asia​. 

Team growth

In China we just recently added two more experienced managers to our sales team, which has been growing quickly to make the most of the opportunities in the marketplace. One of the important aspects of the partnerships we are forming in china is the large scale that will contribute to our growth in the coming years​. 

LycoRed is a science-based company with regional facilities in the United States, Europe, China and Israel. It develops and markets natural carotenoids and a wide range of other nutritional and colouring ingredients to the dietary supplement, functional food and beverage and nutricosmetics industries worldwide. 

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