Watchdog pokes fun at Toblerone’s labelling

- Last updated on GMT

Claims on a Toblerone label have met with the wrath of Australia’s consumer watchdog, Choice, to the point that the chocolate bar is the only food to make it into the 2012 Choice Shonky Awards.

The 400g bar of the Swiss favourite announces on the label that it provides 16 servings within, even though the bar contains only 15 blocks.

Picture, if you will, a gathering of 16 people, ready to tuck into their 400g bar of Toblerone, which conveniently contains 16 serves—according to the packet,​” Choice wrote in its jocular summation.

But as servee number 15 takes the last pyramidal piece, a problem becomes apparent: 16 serves but only 15 pieces.

Clearly this logistical nightmare of mountainous portions can only be solved by breaking out the Swiss Army knife (which is why they were invented*), cutting one-sixteenth off every single piece and giving the resultant nougaty-chocolate crumb collection to the sweetless sixteenth.

Either that, or it’s all-out chocolate war.​”

The 200g range has 15 pieces and 8 serves, the 50g has 11 pieces and 2 serves, neither of which can be divided equally easily.

Yep, it’s as cuckoo as a clock!​” Choice said.

Related topics: Business, Oceania, Confectionery

Related news

Related products

Accelerate your supply chain as pressures intensify

Accelerate your supply chain as pressures intensify

William Reed | 03-Oct-2018 | Technical / White Paper

Food, Drink and Non-Food manufacturers are under pressure. Range reviews, massive retail mergers, the backlash against plastic packaging and the ongoing...

Related suppliers

Follow us


View more


Food & Beverage Trailblazers

F&B Trailblazers Podcast