Dispatches from Vitafoods Europe 2012

China face-to-face with Europe’s lucrative nutrition market

By Kacey Culliney from Geneva

- Last updated on GMT

Related tags: People's republic of china

Vitafoods Europe 2012 is a good place to come face to face with business in Europe’s lucrative health and nutrition market, according to Chinese firms exhibiting in the China Pavilion.

FoodNavigator-Asia spoke to several manufacturers and suppliers in the Chinese Pavilion at the trade show to see why they had chosen to exhibit at the Geneva show.

For the majority, it seemed that being present at a European trade show provided valuable opportunities to meet prospective, new and old clients face to face to do business.

Some firms had previously exhibited at Vitafoods, for others it was their first time.

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