Sanjay Sharma, CEO and MD of the company said: “Snacks are an important category in India. However, the south Indian snacks market has not been explored to its full potential. And so we decided to foray into this domain.”
Vice-president of marketing for MTR Foods, Vikram Sabherwal, said that the southern market for traditional snacks is growing at 25% annually.
“Currently snacking is not limited to just tea time but it is also a customary accompaniment during meals and an indispensable option during festivities. This opens up opportunity for existing players in the space to grow,” Sabherwal said.
The new range is being produced at a new plant in Bangalore and showcases a variety of popular south Indian snacks, including chakli, nippattu and ompudi, said the firm.
Sabherwal added that MTR Foods is looking to provide consumers with fresh, high quality traditional snacks.