Vitafoods Asia 2011 preview

‘It’s not a China show’: Vitafoods pan-Asian vital signs are healthy

By Shane Starling

- Last updated on GMT

Vitafoods Asia is all about the whole Asian region, says Chris Lee
Vitafoods Asia is all about the whole Asian region, says Chris Lee

Related tags: Nutrition

Vitafoods Asia trade expo will open its doors for the first time in Hong Kong to an expectant region in coming days – a culmination of more than two years work by the organisers of the show that has its foundation in Europe.

Director of both events, Chris Lee, told Shane Starling why the organisers were so pleased to have attracted a multinational and intra-regional throng of more than 100 exhibitors and 2000 visitors so far, with registrations open until the show ends on September 9.

The pan-Asian nature of the show along with its tight focus on healthy and functional foods, and food supplements, is what sets it apart, Lee relayed.

“The reaction to the show has been fantastic. We’ve got a very large global exhibiting audience with the key players there.”

“The USP for this event is that it is very much a pan-Asian visitor audience. That’s what’s driving this and that is what the exhibitors want to see. They really want to see pan-Asian visitors in one place under one platform for the nutraceutical market and that is what we are trying to deliver.”

“We didn’t want to make this a China show.”

Related news

Show more

Related products

show more

Analysis of Dietary Supplements and Health Foods

Analysis of Dietary Supplements and Health Foods

Agilent Technologies | 04-Dec-2020 | Data Sheet

The vitamins A, C, D, E, B6, B12, folate, and the minerals selenium, zinc, copper, and iron, are essential for normal immune function. Dietary supplements...

Pycnogenol® Reduces Severity of Dry Mouth

Pycnogenol® Reduces Severity of Dry Mouth

Horphag Research | 15-Jun-2020 | Clinical Study

Newly published research shows daily supplementation with Pycnogenol® significantly reduced mouth dryness by 66% and demonstrated 82% improvement of saliva...

Pycnogenol® Provides Benefits for Men Managing ED

Pycnogenol® Provides Benefits for Men Managing ED

Horphag Research | 30-Mar-2020 | Clinical Study

Newly published research shows daily supplementation with Pycnogenol® can strengthen erectile function and address common conditions related to type 2...

Related suppliers

Follow us

Products

View more

Webinars

Food & Beverage Trailblazers

F&B Trailblazers Podcast