Vitafoods Asia 2011 preview

‘It’s not a China show’: Vitafoods pan-Asian vital signs are healthy

By Shane Starling

- Last updated on GMT

Related tags: Nutrition

Vitafoods Asia trade expo will open its doors for the first time in Hong Kong to an expectant region in coming days – a culmination of more than two years work by the organisers of the show that has its foundation in Europe.

Director of both events, Chris Lee, told Shane Starling why the organisers were so pleased to have attracted a multinational and intra-regional throng of more than 100 exhibitors and 2000 visitors so far, with registrations open until the show ends on September 9.

The pan-Asian nature of the show along with its tight focus on healthy and functional foods, and food supplements, is what sets it apart, Lee relayed.

“The reaction to the show has been fantastic. We’ve got a very large global exhibiting audience with the key players there.”

“The USP for this event is that it is very much a pan-Asian visitor audience. That’s what’s driving this and that is what the exhibitors want to see. They really want to see pan-Asian visitors in one place under one platform for the nutraceutical market and that is what we are trying to deliver.”

“We didn’t want to make this a China show.”

Related news

Show more

Related products

show more

How to protect your distributorship’s profit margins

How to protect your distributorship’s profit margins

Oracle NetSuite | 24-Jun-2019 | Technical / White Paper

The right pricing strategy is a critical component that companies can’t afford to overlook and is one of the most important aspects of maintaining profitability...

Plant-based alternatives to thrill your tastebuds

Plant-based alternatives to thrill your tastebuds

Tereos Starch & Sweeteners Europe | 25-May-2018 | Technical / White Paper

Tereos has launched a range of delicious, 100% plant-based solutions for the food industry. Sauté Végétal is the first example of this new range of high-protein...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars