UK releases Chinese retail guide

Related tags Retailing

The British Retail Consortium (BRC) will be releasing a 'Chinese
Simplified' translation of its groundbreaking Global Standard
for Consumer Products on 26 October 2004.

This will prove invaluable for companies who are developing a presence in the Far East, enabling them to co-operate more effectively with their suppliers.

The BRC Global Standard for Consumer Products, launched in 2003, specifies the requirements of supplying consumer products to the UK retail market. The standard is an important initiative in promoting product safety standards across all sectors and providing the basis for companies supplying consumer products to achieve certification.

"This is a significant development in the BRC Global Standards series as it extends the reach of best practice standards into the important Far Eastern market,"​ said Kevin Swoffer, BRC head of technical services.

"Retailers recognise the importance of the supply of consumer products from China and the Far East and we are in no doubt that the translation of the Standard will help businesses who are increasing their operations in the region.

"The BRC Standard for Consumer Products provides the mechanism by which suppliers will be assessed and their competency measured against a common but appropriate standard. It is envisaged that suppliers will act positively, as was the case with the BRC Global Standard - Food, where there has been significant evidence of continuous improvement and commitment to meet customer requirements."

The standard is available www.tso.co.uk/bookshop/brc online.

Related topics Business China East Asia

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