SUBSCRIBE

Breaking News on Food, Beverage & Supplement Development - Asia PacificEU edition | US edition

Regions > All Asia

Dispatches from Vitafoods Asia 2011

Vitafoods Asia counts 2000+ quality visitors among successes

By Shane Starling , 09-Sep-2011

Loading...

As Vitafoods Asia closes its doors on a successful three-day debut edition in Hong Kong today, event director Chris Lee shares impressions of the show with Shane Starling, and ponders refinements to the event in 2012.

“We’ve had just over 2000 visitors come through our doors and about 65 per cent conversion rate from our pre-registration,” Lee said noting 47 countries had been represented at the show. “But we also had 3-400 people come through on the day that haven’t pre-registered for the event.”

“94 per cent of these people are manager-level or above – 96 per cent of the people are at final decision making level so that’s a really key thing for the suppliers to see the buyers.”

Standing room-only

Lee said the education programme would be revamped in 2012, especially after the number of packed, standing room-only sessions held at this year’s 55-seat education hall.

“We going to add a conference stream next year so we are going to split up the keynotes we have had in the seminar theatre this year and still leave the theatre for commercial suppliers and exhibitors and then bring in the Chinese Nutrition Society to start running themes.”

Other national nutrition societies would also be involved, Lee said.

Mooted novel food changes will open exotic fruit doors in EU

Mooted novel food changes will open exotic fruit doors in EU

Dr John Wilkinson

Consultant and EU Novel Foods expert

UHT 'preferred format' to meet Vietnam rural distribution challenges

UHT 'preferred format' to meet Vietnam rural distribution challenges: Tetra Pak

Bert Jan Post

Managing Director , Tetra Pak Vietnam

Lifting one child policy could boost whey protein demand: Volac

Lifting one child policy could boost whey protein demand: Volac

Michael Hiron

Commercial Manager, Lifestyle Nutrition, Volac

Fed up: Probiotic research veteran issues global call to action

Fed up: Probiotic research veteran issues global call to action

Veteran probiotic researcher professor Gregor Reid is not a happy man. It’s time the...

Unilever: Healthier food choices must be ‘doable’

Unilever: Healthier food choices must be ‘doable’

Hans Zevenbergen

Cross-category nutrition and health director, Unilever

'Long and tortured' Asean harmonisation process making steady progress

'Long and tortured' Asean harmonisation process making steady progress

Dato' Dr Rajen M

Chief executive, Holista Colltech

Probiotics on a charge in Asia, but players must get organised

Probiotics on a charge in Asia, but players must get organised

Russell Ward

Director of research, Giract

Talking tough on Monsanto GM maize cancer study

Talking tough on Monsanto GM maize cancer study

Dr David Tribe

Senior lecturer, University of Melbourne

Time for a rethink on saturated fat?

Time for a rethink on saturated fat?

If the cover of TIME magazine earlier this month (headline: Eat Butter) is anything...

Sustainable palm oil lobby group needs broader standards

RSPO needs to broaden its principles: Cargill

The Roundtable on Sustainable Palm Oil (RSPO) has been called on to renew its...

Food firms’ negative effect on the planet to be exposed

Food firms risk exposure over non-sustainable palm oil

Food manufacturers that don’t use purely sustainable palm oil supplies risk being named and...

Mondelēz challenges suppliers’ sustainable palm oil efforts

Mondelēz throws down sustainable palm oil gauntlet

Mondelēz is challenging palm oil suppliers to step up their game so it can...

Keeping it clean: 3 botanical chiefs pull adulteration weeds

Keeping it clean: 3 botanical chiefs pull adulteration weeds

Antoine Bily, Naturex global R&D director

Christian Artaria, Indena marketing director, Holger Riemensperger, Frutarom general manager,...

Global probiotics business is booming, while Europe focuses on blends and 'piggybacking'

Global probiotics business is booming, while Europe focuses on blends and 'piggybacking'

Strong growth in the Americas and Asia is helping the probiotics industry to strong...

Omega-3’s newest big fish reveals sector ambitions

Omega-3’s newest big fish reveals sector ambitions

Daniel H. Rosenbaum

Nutraceuticals general manager, FMC

Gorgeous grub: We need to make insect consumption 'sexy' to consumers

Gorgeous grub: We need to make insect consumption 'sexy' to consumers

Growing interest in the potential for insects as a source of healthy and sustainable...

Nutrition Capital Network takes venture to Vitafoods Geneva

Nutrition Capital Network takes venture to Vitafoods Geneva

Grant Ferrier

Principal, Nutrition Capital Network (NCN)

Innovation success recipe: Respect consumers and draw inspiration from the unknown

Innovation success recipe: Respect consumers and draw inspiration from the unknown

Understanding consumer expectations and respecting these, combined with a boldness to draw inspiration from...

Key Industry Events