Cellucor launches ‘gourmet’ protein bar line FitJoy
Sports nutrition company Cellucor is launching a new line of protein bars called FitJoy, which is marketed as a “premium fitness lifestyle brand that offers a gourmet taste,” they said in a press release. FitJoy Protein Bars are packed with fiber and 20 g of protein in every bar. The bars are also made gluten-free without any genetically modified ingredients. Six flavors will launch: Chocolate Chip Cookie Dough, Minty Chocolate Chip Crisp, Frosted Cinnamon Roll ,Chocolate Iced Brownie, Chocolate Peanut butter, and Vanilla Almond.