Protein specialist Tyson is confident that Asia Pacific consumers will continue to show strong demand for both animal and plant protein-based products, with health and affordability emerging as more important drivers than ever.
Increasingly challenging consumer demands for products that can satisfy both taste and convenience needs are accelerating format and flavour innovation within the ready-to-cook (RTC) foods sector, according to Tyson’s APAC VP.
Ensuring the affordability and versatile functionality of products is key to attracting and retaining consumer loyalty when attempting to launch and grow any new category in the protein sector, according to Tyson’s APAC VP.