Chinese plant-based start-up All Plants is intending to expand its SKUs from 8 to 11 this year, with the latest products involving fresh oat milk, and oat milk with functional benefits to target younger consumers.
Oat milk start-up Bevry has sets its sights on becoming the ‘Oatly of India’ with a new product development pipeline that includes a soon-to-be-launched cold brew coffee series.
New Zealand oat firm Harraways has revealed its plans to focus new product development efforts on areas such as fortification and collaborative NPD as the 154-year-old brand moves to keep up with current F&B trends.
Indian consumers have universally steered towards healthier breakfast options over the last decade and oat cereals have far outpaced other choices, Nielsen research shows.