Indonesia

The social buzz around minimarkets offers branding opportunities

Branding heaven: The sociable, young Indonesian minimarket

By Kacey Culliney

Snacks and soft drinks brand owners looking to build traction in Indonesia should target local convenience stores amid a soaring trend for young, wealthy consumers to socialise in this retail space, Euromonitor says.

New Indonesian production facility to serve Southeast Asia: Firmenich

Swiss flavour house builds Southeast Asian presence

By Kacey Culliney

Swiss flavour and fragrance giant, Firmenich, will be able to better serve Southeast Asia’s market as it will be closer to clients and consumers with its new flavour production facility in Indonesia, according to the company.

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