China’s rising beef demand driving novel farm-to-consumer models
Chinese lifestyle service provider Quhuo has partnered with NIU World, a local food group in China, to launch a chain brand incubation platform with a farm-to-consumer model that is aimed at delivering premium fresh beef.
This strategic collaboration aims to meet China’s growing demand for premium beef by building a vertically integrated supply chain, from farm to table.
Chinese food brands localising products to crack South East Asia
Dairy and snacks present major growth opportunities, but Chinese brands must localise to compete with dominant incumbents.
Chinese brands remain significantly underrepresented across several consumer sectors in South East Asia, highlighting substantial untapped potential for market disruption, according to Euromonitor.
Meiji: Protein intake trumps exercise to build muscle gains
Meiji has urged consumers to focus on protein consumption over exercise for muscle growth and maintenance, across all groups from seniors to athletes.
According to research data revealed by Japanese dairy giant Meiji, the majority of consumers today are not consuming enough protein despite looking to improve their muscle mass.
Meiji believes that adequate protein intake via one’s regular diet is not always possible and has pushed for protein beverage consumption to become a regular dietary item to supplement consumer needs.
From livestreaming to mini drama ads? Six trends in China’s health foods market
Livestreaming has been a popular channel for China consumers purchasing health foods in the recent years, and product advertisements in mini dramas could become the next big thing, said an industry expert who highlighted five other health foods trends at the Growth Asia Summit.
One of the most prominent feature of China’s health foods consumer market, is how e-commerce has outpaced offline retail.
Nestlé organic growth up but sales down
Nestlé surprises with stronger-than-expected growth, but a sales dip and leadership shake-up hint at deeper challenges.
The firm has plans to strengthen its presence in Greater China and focus its Vitamins, Minerals and Supplements business on winning premium brands.