
Trend Tracker: Jelly sticks, Food as Medicine and Glico insights
Jelly sticks, Food as Medicine and Glico insights feature in this edition of Trend Tracker
News & Analysis on Food & Beverage Development & Technology

Jelly sticks, Food as Medicine and Glico insights feature in this edition of Trend Tracker

PHX, a Florida-based functional beverage startup, has launched a hydration-energy drink designed to meet growing consumer demand for multifunctional beverages

Shandong-based Lv Jie launches RTD apple cider vinegar with apple juice and prebiotics – a younger, tastier makeover to attract younger consumers

Oatside is repositioning soymilk for younger Asian consumers with a high-protein, clean-label offering focused on taste and wellness

AI is accelerating reformulation, automation and data-led decision making at a pace that is already reshaping roles across the food and drink workforce

At this year’s Growth Asia Summit, we’re giving some of the region’s fastest-growing start-ups a chance to shine

TFWA 2026
Jägermeister is in what it calls its ‘orange era’, doubling down on capturing Gen Z consumers all over the world with its latest Jägermeister Orange liqueur

Indonesia’s new strategy to centralise key commodity exports such as palm oil is set to shake up food chains worldwide in a big way – here’s why

Microplastics detected in Nestlé and Danone baby food pouches spark safety concerns

Halal growth, Carlsberg Malaysia and Vietnam food safety feature in this edition of ASEAN Focus

Recent chatter about private equity interest has brought the company’s performance into focus

Amai Proteins’ sweet protein secures regulatory approval in Singapore after recent US nod

FBIF 2026
Cranberry specialist Ocean Spray is leveraging multiple health benefits and bright red red visual appeal to tailor products for China, aligning innovation with local tastes

Protein remains big business, but with functional trends evolving at pace, it’s time to think bigger

As populations age, companies are exploring safer and appealing dysphagia foods for the elderly, but gaps in empathy, research and awareness prove challenging

Alt dairy 2.0, personalised nutrition, and smart innovation feature in this edition of Science Shorts

Generative engine optimization is reshaping how brands get discovered

本期内容涵盖凉茶品牌 WALOVI 的全球扩张、“健康中国 2030”战略驱动下的食品创新、针对患有吞咽障碍的老年人的营养解决方案等

This edition covers herbal tea brand WALOVI’s global expansion, Healthy China 2030-driven food innovation, nutrition solutions for seniors with dysphagia, and more

China’s WALOVI is seeking growth globally in markets from the Middle East to Africa for its traditional herbal teas

本期“替代蛋白质观察”重点关注 Beyond Meat、加工食品与融合菜肴增长

本期“聚焦中东”重点关注巴西莓品牌 SAMBAZON、伊朗冲突以及沙特食品欺诈

本期“聚焦初创公司”重点关注 Plaquette、Vicky en France、Morus 等初创公司

本期“聚焦印度”重点关注酒精饮料行业趋势、啤酒消费增长及更多内容

C-suite exits are mounting across Big Food, but behind the scandals lies a deeper performance and innovation problem

With so many choices, could consumers be put off the category entirely?

Ginseng novelty, amazake jelly sticks, Calm Water and more feature in this edition of Healthier Choices

Active nutrition will take the spotlight at this year’s Growth Asia Summit 2026, with Blackmores and Fast&Up taking the stage to share expert insights

Calbee’s decision to strip colour from its packaging amid naphtha shortages is an early warning that the Iran conflict is beginning to fracture the petrochemical supply chains underpinning the global food industry

From viral chocolates to cultural collaborations, confectionery innovation is entering a new experience‑led era

今月のMiddle East Focusでは、SAMBAZONのアサイー、イラン情勢、サウジアラビアの食品不正問題を取り上げています

今月のStart-up Spotlightでは、プラケット、ヴィッキー・アン・フランス、モラス Plaquette、Vicky en France、Morusなどを取り上げています

今月の India Focusでは、アルコール飲料のトレンドやビール消費の伸びなどを特集しています

今月のPackaging Happeningsでは、一口サイズのバターや日本の栄養表示などを取り上げています。

今月のJapan Focus:では、スナック分野におけるグリコの成長戦略、消費者に合わせた甘酒の現代的なアレンジ、お茶のイノベーションなどについて深く掘り下げています。
FBIF 2026
With the concept of Food As Medicine growing rapidly in Asia, ginseng specialist firm Herbal Player is making the most of its nanotech to make affordable, market-first products

As demand grows for lighter, food-friendly reds, Taylors Wines is entering the category with a Syrah targeted for Asian cuisine

Check out our top 10 most-read food and beverage industry stories from April 2026, including feel good indulgence-driven innovation, Gen Z energy drinks and additive acceptance

Animal-free dairy startup is reversing the traditional biotech model, prioritizing scalability and cost from the outset as the category resets

In this edition of Japan Focus, we dive into Glico’s strategy for growth in the snack category, modernising amazake for consumers, tea innovations, and more

Brands are reformulating everyday foods with more protein, fibre and functional ingredients as consumers look to support strength, digestion and long-term wellbeing through daily eating habits

Up The Food Chain
Yukio Kimura, COO of Glico Asia Pacific, says understanding ‘genba’ – the field where operations and consumer interactions take place – is key to keeping brands relevant in diverse markets

Snack brand Hananomi transforms the traditional amazake drink into convenient jelly strips to boost gut and skin health for busy consumers

Space sakura tea and decaffeinated teas are part of Japan GreenTea’s export push, combining novelty, aesthetics and healthier beverage options

Food companies are becoming some of the clearest observers of the economic fallout from the Iran conflict as fuel volatility, inflation fears and changing spending habits begin reshaping behaviour across the supermarket aisle

China health foods, alt-protein fusion and Tetra Pak VP exclusive feature in this edition of Hot Right Now

Sales continue to fall, particularly in foodservice, but the company sees some signs of recovery

Is there a recipe for long-term food and drink brand success? Let’s explore…

FHA 2026
Curly fry inventor Lamb Weston is building on its legacy heritage with novelty-led, convenient retail fries innovation to draw today’s shoppers

Food Ingredients China 2026
Food companies pivot to plant-based additives and health-forward messaging to meet consumer demand and align with the Healthy China 2030 Blueprint