India-based banana chips brand Beyond Snack has observed significant evolution of the branded snacks category in the local market, marked by a “discernible shift” towards health-consciousness, authenticity, and premiumisation.
Indian firm Beyond Snack has mapped out expansion plans both in the country and globally as part of an ambitious move to see banana chips outstrip sales of potato-based products.
Mondelez is seeing markedly diverse behaviours among consumers on tight budgets, and says it is weighing up more promotions on big packs and pushing low-unit price packs.