Chinese authorities are imposing stricter rules on the infant formula industry, with terms such as “imported raw ingredients” and “imported milk source” banned on all product labelling from October 1, 2023.
China health foods authorities are including soy protein isolate and whey protein to the country’s Health Food Raw Material Directory – Nutrition Supplement, which means that products containing these two ingredients could make specific health claims.
China’s State Administration for Market Regulation (SAMR) is implementing stringent new rules on the advertising of health foods, Foods for Special Medical Purposes (FSMPs), and medical devices from May this year.
Health supplements brands are prohibited from engaging celebrities to endorse their products, the Chinese authorities have again warned, in a move which an expert says is targeted at a ‘grey area’ for overseas brands.
Bubs Australia is hoping to expand its presence in China via the general trade route through the introduction of its first China-label goat milk infant formula.
