The burgeoning plant-based dairy sector in China will need to quickly shift from its first generation focus on emotions and sensory properties to more functional innovation in order to ensure continued growth in the local market.
New Zealand oat milk pioneers Otis Oat Milk believes that its first production plant in the country will boost growth and provide ‘huge’ cost reductions.
New Zealand’s first locally mass-produced oat milk brand Boring Oat Milk has its eye on the discerning APAC-wide coffee crowd after a successful domestic supermarket launch, and is confident that its ‘whisper, not shout’ strategy will stand out on shelves.
Oat milk start-up Bevry has sets its sights on becoming the ‘Oatly of India’ with a new product development pipeline that includes a soon-to-be-launched cold brew coffee series.
Chobani Australia has made its first venture out of the dairy yoghurt category with its first plant-based oat milk launch, with plans to develop a range of oat-based products in the pipeline.
HiP, the brainchild of James Cadbury, founder of ethical, luxury chocolate brand, Love Cocoa, and the great-great-great grandson of Mr John Cadbury, is set to launch on the confectionery market in December as the UK’s first oat milk chocolate range.
Glebe Farm, the maker of oat drink brand PureOaty, is developing its business-to-business model. Managing director Rebecca Rayner tells FoodNavigator the company expects to see a jump in demand, supported by category growth and Brexit disruption.
New Zealand’s first homegrown oat milk firm Otis Oat M!lk wants to reduce the country’s heavy dependence on the dairy market, citing a grand vision to establish a contract manufacturing production facility to accommodate a broad range of plant-based start-ups.