Beverage giant Kirin has been focusing extra marketing efforts into its non-alcoholic beer option Kirin Green’s Free and its own-brand whiskey Riku in a new push to expand market share.
Indian zero-alcohol beer pioneer Coolberg has highlighted culture and price challenges as the sector’s toughest hurdles to cross in the country, whilst also laying out plans to create a new category of fizzy drinks in hopes of drawing in the mass market.