Frozen foods, canned foods and bakery products have emerged as the most popular food categories amongst APAC consumers amidst rising inflation and food cost increases, driven by common themes of affordability, shelf-life and convenience.
Japanese food giant Ajinomoto has highlighted alternative proteins and frozen foods as two of the firm’s key growth strategies, in its first public report issued since its new leadership took over office earlier this year.
Products with a healthier focus are the next major trend within frozen foods sector, with NPD thriving from countries with advanced cold chain systems such as Australia to those with less developed logistics such as India.