New Zealand, Hong Kong, Malaysia and Singapore are the next top targets for healthier noodle brand Mr Lee’s – with the firm focusing on its freeze-dried manufacturing tech as its USP and new product development tailored to Asian tastes.
Consumers expect the real thing when they purchase a breakfast cereal advertised with fruit inclusions – not something produced to taste or give the appearance of. As such, the global freeze-dried ingredients market – and specifically fruit inclusions...