Malaysian RTE start-up Sthrive is working with social media influencers to increase the awareness of freeze-dried meals, a relatively new market in the country.
Coca-Cola Japan has developed a barley tea, green tea and coffee freeze-dried cube under the 1,2,CUBE brand to bring an innovative, convenient, and environmentally friendly solution to the instant beverage market.
The Japan Aerospace Exploration Agency (JAXA) has approved Lawson’s fried chicken (karaage kun) as a space food for astronauts after three years of testing.
Australian freeze-dried supplement company Vmores is planning to launch its beauty, women’s and gut health products in China from March, before entering other markets across Asia.
From retort packs to freeze-dried products, Japanese food manufacturers are scrambling to produce ever greater rangers of convenience foods to the fast-paced modern lifestyles.