Asian women prefer sports nutrition products that claim aesthetic benefits and weight loss more so than female consumers from the other parts of the world, according to exclusive new insights from Lumina Intelligence.
To mark International Women’s Day, FoodNavigator looks behind the brands and delves into the corporate social responsibility reports of the food and beverage majors. How is gender equality being addressed and is this reflected in women’s pay packets?
It is well known that most food shoppers are women, but does the food industry get that in its marketing? Not really, says female marketing expert, author and CEO of The Female Factor, Bridget Brennan.