If Bright Food takes over Weetabix... 14-Jan-2015 By Kacey Culliney Bright Food will need to protect Weetabix’s UK brand heritage should speculation of a full buyout come true, says a China-based analyst.
Weetabix China: Challenges to a Bright future 05-Nov-2012 By Kacey Culliney Bright Food closed its purchase of Weetabix today, but one analyst has reiterated the challenge it will face driving the iconic cereal brand in China.