Singapore mint specialist firm Haldy recently hit the market with its turmeric-based, Ayurvedic-inspired mints, which it believes has the potential to appeal to both younger and older consumers alike.
Turmeric has been found to improve blood pressure, weight and BMI among nonalcoholic fatty liver disease (NAFLD) patients effectively and improve sirtuin 1 (SIRT1) levels – a key metabolic regulator of glucose and lipid haemostasis.
India’s raw turmeric price this year is about 10% lower than last year partly because COVID-19 lockdowns and market closures have led to a surplus, said a major merchant association in India.
Holista CollTech has filed for a global patent for its water-soluble delivery system, which it claims makes fat-soluble molecules such as cannabidiol (CBD) more readily absorbed by the body.
Turmeric-ginger beverage brand Jiang Yeah Yeah (Grandpa Ginger) has hit sales growth of some 80% across nine months after going viral in Malaysia – and it has plans to go much further.
UK beverage brand DRGN (pronounced 'dragon') has set its sights on APAC with its new functional soft drink, which combines ingredients originating from and popular in Asia to target consumers in the region.
It has been described as ‘one of the biggest-growing products in the botanical market right now’ and ‘the next omega-3’, so is the momentum building towards a tipping point for curcumin?