Coca-Cola has collaborated with its bottling partners, fruit suppliers, and processors in India to contribute $1.7bn to the country’s agribusiness over the next five years, with much of the investment going towards expanding the company's juice portfolio.
Food producers and regional governments will have to work together to tackle the Middle East’s health crisis - but brands must avoid a number of pitfalls, say two leading marketing consultants.
Monster Beverage Corporation CEO Rodney Sacks hopes the company's recent deal with Coke will fire further international growth in markets including Japan, after its international arm returned to year-on-year earnings growth in Q4 2014.
Monster Energy CEO Rodney Sacks insists the brand will be well-placed to crack the Chinese market using the distribution might of new shareholder The Coca-Cola Company.
SODA BEHEMOTH MEETS 'INCREASINGLY DIVERSE' CONSUMER DEMANDS
The Coca-Cola Company is set to open a $106m site in China’s Hebei province and says its bottling activities across five provinces although it to meet ‘increasingly diversified’ consumer needs.
The Coca-Cola Company today admitted defeat in an 18-month trademark battle that pitted its US Honest Tea brand against a small Australian firm using the same name run by a Sydney mum, but not before putting a private eye on her tail.
Coca-Cola FEMSA has sealed a deal to acquire a majority stake in the Coca-Cola Company’s Philippines bottling operation in Mexico City, and hailed an import milestone in its history.
