Finnish food-agriculture giant Raisio has launched its cholesterol-lowering, plant stanol-based Benecol brand in China in a powder form via mostly medical channels in its big coastal cities.
“This is a good move for Raisio. They are the correct parent of this niche brand.”
“J&J should have sold it 10 years ago,” is one analyst’s appraisal of Finnish agro-food giant Raisio’s buy-back of the licensing rights to its cholesterol lowering, plant stanol-based Benecol brand today, referring to US market difficulties for the...
