The active nutrition category has a stable blueprint of trends, but consumers have fast-evolving needs so brands must focus on evolving their communication strategies to hit the right note with the modern customer.
Asian millennial consumers’ demand for novel and higher-value sports and active nutrition products could play instrumental role in accelerating growth of the sector, insights from GlobalData reveal.
Beetroot juice supplementation among female volleyball players was found to improve muscle endurance and pain reduction after high-pressure training, says researchers.
Singapore-based Curated Culture has big plans to enter the ‘sports and wellness’ space in the APAC region with its probiotic tea products, which the firm has stressed is ‘not kombucha’.
A new RCT reports that a supplement combining vitamin C with glutathione (GSH) improved markers of metabolic, cardiac, and oxidative health in middle-aged triathlon athletes, following sub-maximal exercise.
The sports performance-enhancing properties of tempeh should be further explored for application in functional foods such as sports drinks, say researchers.
New Zealand’s market for pea protein will grow 10-fold in the next decade, with key sectors being sports nutrition, infant formula, and plant-based dairy and meat alternatives, according to a report from trade officials.
Whey protein supplementation could raise the effectiveness of resistance exercise by boosting increases in muscle mass, muscular strength and endurance, say Korean researchers.
A new study has urged authorities to tighten regulation and educate athletes on the consumption of dietary supplements to avert potential health and competing eligibility risks.
Sales of sports nutrition products under the brand SAVAS have remained steady despite price rises and a reduction in product volumes, Meiji has reported in its FY22 Q1 results.
Thai-based firm Smile Organics aims to conquer the US and the Middle East markets with its sports nutrition gel POWCO made of Thai-bred young coconut water.
India's vegan nutraceutical firm Unived has co-created a hydration formula with two professional runners; Olympic athlete Rachel Schneider and elite trail runner Sandi Nypaver.
Meiji’s sales of functional yogurt in Japan have been declining due to the levelling of demand and an intensifying market competition, but sports nutrition is on the up, the firm has revealed.
A company specialising in crocodile products is attempting to expand into the sports nutrition market for its supplement product – a capsule containing pure crocodile blood – after a recent human clinical research yielded favourable results.
Sales of sports nutrition, chocolates and gummies in Japan have increased for Meiji, while functional yogurt and formula sales have slumped in comparison to last year’s pandemic-induced spikes.
UK dietary supplement brand Tom Oliver Nutrition is making inroads into golf pro shops across Singapore, UK, and the UAE – markets where it already enjoys a presence – to tackle declining sales from pharmacies in high streets and shopping malls due to...
China-based manufacturer Angel Yeast is set to open a new R&D centre in Yichang, Hubei Province this year to accelerate product innovation, with a particular focus on the plant-based sector and sports nutrition.
ChromaDex has launched its nicotinamide riboside (NR) supplement, TRU NIAGEN, in stick packs in Hong Kong as it seeks to cater to the nutritional needs of active individuals, beyond its traditional healthy ageing customer base.
The active nutrition market in APAC is growing fast, with industry experts from Herbalife, aland, USDEC, Glanbia and Beneo citing higher consumer demand for natural ingredients, more varied dosage formats, and more occasions where they could consume the...
Join us live tomorrow for the penultimate edition of our free-to-access interactive broadcast series – Growth Asia 2020 – as we focus on the topic of active nutrition with a raft of big name brands and international experts.
An Oympian-derived probiotic strain has shown to improve running test and gut microbiota amongst middle- and long-distance runners, a five-week trial in Taiwan has shown.
A new blackcurrant anti-pollution 'smart drink' from New Zealand is to be created and assessed for its potential to combat air pollution and improve performance in athletes as part of an industry/academia collaboration.
Meiji is aiming for a 30% growth in sales of its sports nutrition products this year, with the firm hoping to capitalise on the forthcoming Tokyo Olympics.
Asian women prefer sports nutrition products that claim aesthetic benefits and weight loss more so than female consumers from the other parts of the world, according to exclusive new insights from Lumina Intelligence.
India’s sports nutrition brand MuscleBlaze has launched two new whey protein products that are catered to improve absorption rates in the Indian population.
Australia’s trade body Complementary Medicines Australia (CMA) has urged national regulator Therapeutic Goods Administration (TGA) to conduct a proper impact assessment amid the latter’s proposal to classify certain sports nutrition as therapeutic goods.
Polyphenols from carob—a plant producing brown pods ubiquitous in the Mediterranean and the Middle East—may have some sports nutrition potential, according to a new paper.
Herbalife India is aiming to implement a three-pronged approach to its business in the country: supplements for daily nutrition requirements, macronutrients for millennials, and nutrition for professional athletes.
Swiss sports nutrition brand Fast&Up is gradually but steadily moving towards a higher level of personalisation in India, with a focus on younger consumers who are largely driving the sector.
China's omega-3 market appears to be at a tipping point, with slowly rising consumer awareness being buoyed by both the ingredient's sports nutrition potential and growing opportunities for personalised nutrition.
From the rise of plant-based protein products to consumers taking nutritional products actively, the line between sports and wellness products has blurred.
China and India's growing sports nutrition sectors have been identified as two key targets for UK-based supplement and functional food firm Tom Oliver Nutrition.
According to analysts, the Japan supplement market is forecast to hit ¥1,181bn by 2021, rising at around 1% annually...but where could additional growth come from?
We pinpoint six of the must-know food, nutrition and consumer trends taking shape in Japan, from superfoods to sports nutrition, ahead of one of the country's biggest trade shows, FoodEx Japan, which takes place next month.
Amway has revealed it plans to open a further 50 stores in India, but has vowed to remain a direct-selling company with sellers “the key point of distribution”.
The rise of China’s functional food and dietary supplement industry is continuing to outstrip overall economic growth, and will continue to do so with sports nutrition and goods for the elderly likely to drive future increases.
A lack of sales channels, byzantine regulations and vested interests continue to hamper the development of China’s sports nutrition market, though the winds of change might be blowing over Beijing.
At a size of US$74m with a growth rate of some 14%, one would imagine that the sports nutrition market in China is growing quite nicely. In fact, it is struggling.
A European Commission report due in July this year should bring legal clarity to the current regulation obscurity that surrounds the sports nutrition market, according to a paper by the European Specialist Sports Nutrition Alliance (ESSNA).
Sports nutrition products should not be allowed to sponsor sporting events, say two researchers from the Institute of Sport, Exercise and Active Living in Australia.
Changing consumer attitudes to health and similar consumption levels in the US and Australia give Swisse Wellness an opportunity to excite consumers with a new sports nutrition range that is not just focused on the muscle men and gym junkies, says Ulrich...
