The rise of China’s functional food and dietary supplement industry is continuing to outstrip overall economic growth, and will continue to do so with sports nutrition and goods for the elderly likely to drive future increases.
A lack of sales channels, byzantine regulations and vested interests continue to hamper the development of China’s sports nutrition market, though the winds of change might be blowing over Beijing.
At a size of US$74m with a growth rate of some 14%, one would imagine that the sports nutrition market in China is growing quite nicely. In fact, it is struggling.
A European Commission report due in July this year should bring legal clarity to the current regulation obscurity that surrounds the sports nutrition market, according to a paper by the European Specialist Sports Nutrition Alliance (ESSNA).
Sports nutrition products should not be allowed to sponsor sporting events, say two researchers from the Institute of Sport, Exercise and Active Living in Australia.
Changing consumer attitudes to health and similar consumption levels in the US and Australia give Swisse Wellness an opportunity to excite consumers with a new sports nutrition range that is not just focused on the muscle men and gym junkies, says Ulrich...
