Yesterday, we looked at how energy drinks, in spite of their small market size, have been enjoying an effervescent year of growth in Asia, to the point the continent now accounts for two out of every five litres sold.
Just days after a massive public health campaign to tackle the overconsumption of soft drinks was launched, the initiative has already drawn its critics, with one group suggesting the campaign’s demands are “short-sighted” and “lazy”.
Coca-Cola Singapore Beverages (CCSB) is changing its business practices as the nation’s competition commission agreed to end a probe into allegations of restrictive provisions in soft drink supply agreements.
PepsiCo’s tie-up with top Chinese beverage player Tingyi, given the green light in March, will significantly reduce growth opportunities for smaller market rivals, according to Martin Wu from Rabobank.
Drinking just one fizzy soft drink per day could bump up the risk of stroke by up to 80 per cent, according to a research team studying the effects of such beverages on nearly 40,000 Japanese men and women.