An Australian study into how alcohol companies use sport to sell their products via social media suggests that businesses go beyond simple promotion by encouraging their audiences to create and share their own booze-boosting content.
Mars has announced a strategic collaboration with China’s Alibaba just a few days after Mondelēz refreshed its partnership with Facebook as both companies tap the global e-commerce boom.
Social media has transformed the way food manufacturers can engage in emotional marketing and foster brand love among consumers – but tread carefully because it also magnifies errors if you get it wrong, warns one digital marketer.
Brands are blowing a major opportunity to communicate their sustainability initiatives to millions of consumers with social media updates that are “inane, safe and saccharinely artificial in their bonhomie”, says a report.
Nescafé is abandoning its traditional websites in favour of Tumblr: a move aimed to appeal to millennial consumers and particularly those using smart phones and tablets.
Alcohol companies have been finding new and sophisticated ways to use the power of social media to pitch drinking as pivotal to the sporting experience, a new Australian study shows.
Brands are using social media to ‘normalise’ alcohol consumption as an integral part of a sporting experience, according to a study from Australia’s Foundation for Alcohol Research and Education.
Why is your business using social media? To sell more products? Raise your profile? Change your image? Find out what key ‘influencers’ really think about your brands? Identify and target a new customer base? Or because everyone else is on Twitter and...
Special K’s pop-up shop in Australia where social media posts are used instead of cash will give Kellogg crucial face-to-face contact with consumers for fact-finding and brand building, says a marketing expert.
Social media is an extremely powerful brand-building tool that engages consumers, but it can also be a platform for strong business relationships and revenue generation, an expert says.
India’s domestic food and beverage brands have been growing their fan bases at a much faster rate than their global counterparts over the last year, according to research by Ketchum Sampark.
