Social Media

Social media represents an extremely powerful B2B tool, it's not just for brand-building and consumer engagement, expert says

Social media: The B2B money maker?

By Kacey Culliney

Social media is an extremely powerful brand-building tool that engages consumers, but it can also be a platform for strong business relationships and revenue generation, an expert says.

Starbucks still not sure how to go social

Food for thought

Starbucks still not sure how to go social

By Ankush Chibber

In his latest column, Ankush Chibber looks at Starbucks' latest social snafu and wonders why brands don't learn from their mistakes.

Indian brands gaining most social following

Indian brands gaining most social following

By RJ Whitehead

India’s domestic food and beverage brands have been growing their fan bases at a much faster rate than their global counterparts over the last year, according to research by Ketchum Sampark.

Spotlight

Follow us

Featured Events

View more

Products

View more

Webinars

Food & Beverage Trailblazers Podcast

F&B Trailblazers Podcast

Featured Suppliers

All suppliers