Social Media

Big food firms are climate smart but social media stupid

By David Burrows

Brands are blowing a major opportunity to communicate their sustainability initiatives to millions of consumers with social media updates that are “inane, safe and saccharinely artificial in their bonhomie”, says a report.

Social media represents an extremely powerful B2B tool, it's not just for brand-building and consumer engagement, expert says

Social media: The B2B money maker?

By Kacey Culliney

Social media is an extremely powerful brand-building tool that engages consumers, but it can also be a platform for strong business relationships and revenue generation, an expert says.

Starbucks still not sure how to go social

Food for thought

Starbucks still not sure how to go social

By Ankush Chibber

In his latest column, Ankush Chibber looks at Starbucks' latest social snafu and wonders why brands don't learn from their mistakes.

Indian brands gaining most social following

Indian brands gaining most social following

By RJ Whitehead

India’s domestic food and beverage brands have been growing their fan bases at a much faster rate than their global counterparts over the last year, according to research by Ketchum Sampark.


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