Commercialisation of smart and active packaging is failing to fulfil its potential in the food and beverage sector, largely limited by regulations, cost, safety and accuracy issues.
The Middle East’s growing younger population is driving consumption of packaged food and beverage products, with firms turning to new packaging innovations to entice this lucrative market.
Smart packaging is offering a whole host of ways for brands to inform, educate and entertain customers, but it isn’t without its pitfalls. That’s why in this edition of Asia’s Food Future: Industry 4.0, we look at the pros and cons of this emerging technology.