Thailand’s T.C. Pharmaceutical Industries Co. Ltd (TCP), the original inventor of the Red Bull brand and trademark globally, is accelerating its presence in China with a mega investment of RMB1bn (US$150m).
Energy drink giant Red Bull believes that product localisation and development of the premium segment are logical next steps for the market in Asia Pacific, even as its original formulation continues to dominate sales.
A new Mintel report shows that Chinese consumers drank an additional 545m liters of sports drinks in 2015 compared to the previous year, a 25% volume growth.
Moto, a new Dubai-made energy drink, made its entry at Gulfood and is aiming to leverage the emirate’s growing reputation to carve out its identity in a crowded market.
Red Bull is planning to roll out its best-selling energy drink in China after gaining the necessary permissions, and is building an office in Shanghai, a spokesperson told FoodNavigator-USA. The news was initially reported in Austrian newspaper Kronen...
Red Bull insists it watches the Chinese market closely to guard against fakes after authorities arrested 13 people in August and seized thousands of counterfeit energy drinks, as an analyst warns the issue is a serious problem in 'virtually every...
Filipino legal authorities are targeting the Thai manufacturers and local distributors of Red Bull over alleged violation of Philippines’ intellectual property and food safety regulations.
Austrian energy drink leader Red Bull Gmbh has run into rough weather in India with a state level food regulator, which claims to have confiscated 1.6 million cans of the drink over caffeine content.
Supermarket chains in China have stopped selling Red Bull products even as the company has moved to dismiss concerns that the drink may contain unauthorised additives.
Australia’s most populous state, New South Wales (NSW), is considering a ban on high caffeine energy drinks in the Red Bull-led sector, after its Primary Industries minister, Ian McDonald, highlighted products loaded with up to 15 times recommended caffeine...
Energy drinks giant Red Bull may need to reconsider its expansion
plans for the Asia Pacific region if it is to capitalise on massive
potential in the area for energy drinks, says a new report by
Euromonitor.
