Red Bull

Moto me-too? “If you do something away from Red Bull’s taste profile, you’ll never succeed.

Moto aims to tap into Dubai’s energy

By Eliot Beer

Moto, a new Dubai-made energy drink, made its entry at Gulfood and is aiming to leverage the emirate’s growing reputation to carve out its identity in a crowded market.

Red Bull targets China for expansion (UPDATED)

Red Bull targets China for expansion (UPDATED)

By Maggie Hennessy

Red Bull is planning to roll out its best-selling energy drink in China after gaining the necessary permissions, and is building an office in Shanghai, a spokesperson told FoodNavigator-USA. The news was initially reported in Austrian newspaper Kronen...

Can of Chinese Red Bull (Picture Credit: Flickr/Mararie)

ANALYST WARNS BRANDS MUST BE 'EXTRA VIGILENT'

Chinese fake seizures prompt Red Bull response

By Ben BOUCKLEY

Red Bull insists it watches the Chinese market closely to guard against fakes after authorities arrested 13 people in August and seized thousands of counterfeit energy drinks, as an analyst warns the issue is a serious problem in 'virtually every...

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