Danish probiotics giant Chr Hansen says its just-announced alliance with a Japanese botanical supplement maker will yield plant-probiotic combination food supplement products on European and global markets kicking off in Q1 2012.
In an attempt to rebrand its pitch to Indian customers who are yet to transition towards healthier food products, Nestle India Ltd has phased out its existing probiotic dahi (curd) product in India for a new brand.
Long term growth for probiotic products in China will require considerable market education, according to Chr. Hansen, which is showcasing an anti-constipation concept containing its BB-12 strain Food Ingredients China this month.
The Indian joint venture between Yakult and Danone established in 2005 to bring Yakult probiotic drinks to the Indian market is expanding with Bangalore targeted as the point of entry for southern markets.
Canadian probiotics supplier, Lallemand, has responded to the growing wealth and interest in healthy foods in China by formalising an existing probiotics-based partnership with a Chinese nutrition company.