After banking on the cola as the main driver of its growth in India for two decades, PepsiCo is changing focus to push more healthy foods in the market, chief amongst which is Quaker oats, its breakfast cereal product.
PepsiCo has entered into a partnership with China’s Ministry of Agriculture in an initiative aimed at helping farmers deploy more advanced irrigation and crop techniques to increase yield.
PepsiCo plans to invest $2.5bn over the next three years in China as the company turns towards the less developed central and western areas of the country for growth opportunities.
Pure Circle, supplier of stevia-derived Reb A, is expecting to report a 420 per cent increase in profit in its full year results due to good reception for the first products launched in the US.
Stevia’s expense compared to other sweeteners is a major market limitation, according to a new paper on the stevia market, although industry players say they are working to bring its price down.