North Africa

Mazola eyes major growth after factory upgrade

Mazola eyes major growth after factory upgrade

By Eliot Beer

Following a major manufacturing upgrade, Mazola in the Middle East is targeting 25% growth in sales over the next two years, and plans to extend its range of products.

Middle Eastern countries imported 4.4 thousand tons of confectionery from Brazil in 2013, but there's still big potential for growth, says ABICAB

Brazil sweet on Arabic markets

By Annie-Rose Harrison-Dunn

Currently the Middle East represents just over 3% of Brazilian confectionery exports, but potential far exceeds that, according to Brazil's industry trade association.

Many companies market non-alcoholic beers as 'malt-based soft drinks' to avoid any association with alcohol

Non-alcoholic beer thrives in MENA region

By Noel Ebdon

Low/non-alcoholic beer is the fastest growing beer category of the past five years, with a 7% volume CAGR, although off a low base, according to a Euromonitor International analysis.

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