Customisable meal kits are a baby food category that has yet to be widely explored, and could provide a good alternative for parents who feel the burden of guilt for “cheating” with RTE foods.
South Korea has established CBD content limits for hemp foods in the country, as well as established meal kits as an individual new food category under regulatory governance after consumer demand for these soared during COVID-19.
The meal kit market has traditionally been dominated by specialised meal kit delivery services such as Blue Apron, but rises in demands for both freshness and convenience have piqued food and retail firms’ interest in this rapidly growing sector.