Marketing

The key market data and ingredients in the immune health sector

Special edition: Immune support

The key market data and ingredients in the immune health sector

By Stephen Daniells

Immune supplement sales were valued at an impressive $2.3 billion in 2013 (Nutrition Business Journal), and in this gallery we look at the key market trends and ingredients for this growing sector. 

Most of New Zealand's beef and dairy products are unbranded. Photo credit: Beef + Lamb New Zealand

Provenance of New Zealand foods overlooked

By Helen Arnold

Not enough is being done to promote awareness of the country of origin on New Zealand products, with the result that many overseas consumers are unaware that their meat originates from New Zealand, according to a new study.

How has social media changed food marketing?

How has social media changed food marketing?

By Caroline SCOTT-THOMAS

The rise of social media has led to a shift in the way consumers view food brands – and the way that food brands interact with their customers, according to experts speaking on the side lines of Food Vision in Cannes.

If Bright Food does acquire Weetabix in full it will inherit a 'stable of established international brands' and branding knowledge, says China Market Research (CMR) analyst

If Bright Food takes over Weetabix...

By Kacey Culliney

Bright Food will need to protect Weetabix’s UK brand heritage should speculation of a full buyout come true, says a China-based analyst.

Halloren eyes Thailand and Korea to drive growth

Halloren targets Thailand and Korea for export growth

By Oliver Nieburg

German confectioner Halloren believes its best growth prospects lie in the fast growing markets in Thailand and Korea as well as North America amid intense competition in its home market.

Soft drinks losing their fizz among younger Australians

Soft drinks losing their fizz among younger Australians

By RJ Whitehead

Soft drink marketeers may need to reconsider their targeted advertising and replace volleyball-playing, festival-going twentysomethings with canasta-playing, arts-loving, Australians in their 40s, new research shows.

Social media represents an extremely powerful B2B tool, it's not just for brand-building and consumer engagement, expert says

Social media: The B2B money maker?

By Kacey Culliney

Social media is an extremely powerful brand-building tool that engages consumers, but it can also be a platform for strong business relationships and revenue generation, an expert says.

International wines set to splash into China's lucrative market online, according to market expert

Yihaodian: A wine gateway to China?

Chinese online supermarket giant, Yihaodian, is set to launch wines from New Zealand, France and the US on its site – offering a complete business solution for new international entrants, according to a market expert.

Agriculture company dives into the 'lucrative' noodle sector

Chinese agricultural firm carves new FMCG product line

By Kacey Culliney

Shanxi-based Deyu Agriculture has developed a new line of MSG-free, easy-cook noodles that will enable it to delve into an unknown yet lucrative fast moving consumer goods (FMCG) sector in China.

Companies need to adopt a 'China first' strategy to succeed

The new Chinese economy: Emerging, emerged, disruptive...

By Kacey Culliney

China is not an emerging market; it is well and truly emerged and continues to change at a rapid pace that will go on disturbing the global food and beverage market for years to come, according to expert.

Dairy prices to soften, says Glanbia

Dairy prices to soften, says Glanbia

By Helen Glaberson

A modest weakening in dairy prices is expected, forecast Glanbia, as the company posted a profit jump in its half year results.

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