Carlsberg is to focus on its value-oriented and alcohol-free brands over the coming year with an eye on future-proofing the business, following its record financial performance in FY2022.
An increasing number of young consumers are looking for novel alcoholic drinks in low or zero ABV formats, and are willing to pay a premium for the pleasure, say industry experts.
Beverage giant Asahi has seen a resurgence of consumer interest in beer in Japan, but believes that some challenges are upcoming for other segments including low-alcohol and non-alcoholic products.
Multinational beer brewer AB InBev says the launch of a new super-mild beer in India will have dual positive impacts for the company: To both boost its low-and-no alcohol portfolio, while simultaneously adapting to local regulations.
