Japan

USMEF is keen to strengthen US red meat sales in regional Japanese markets

Japan's supermarkets targeted in US marketing push

By Kathryn Wortley

The US Meat Export Federation (USMEF) is partnering with supermarket chains and event organisers in Japan’s regions to strengthen already high US red meat sales by localising marketing, public relations and consumer interaction campaigns. 

For the second year in a row, fewer people are eating at home in Japan

Japan’s meat appetite breaks records

By Kathryn Wortley

Japan’s meat consumption broke new records in the 2016 fiscal year (April 2015 to March 2016) according to recent data, with projected year-on-year growth set to be the fastest in five years.

European cured meats from Spain and Italy and wowing Japanese consumers

Smoked meat traders find export joy in Japan

By Kathryn Wortley

European dried, cured and smoked meat producers are poised for a rapid expansion of export sales to Japan, with growing demand for such products that cannot be satisfied by Japanese specialist producers.

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