Innovation

General Mills on open innovation, product failure and trust

General Mills on open innovation, product failure and trust

By Shane Starling

General Mills is throwing more and more resources behind an ‘intellectual outsourcing’ project that has significantly reduced its product fail rate. But gaining the trust of start-ups has not been easy, says Kamel Chida, associate director of its Worldwide...

Spotlight

Follow us

Products

View more

Webinars

Food & Beverage Trailblazers Podcast

F&B Trailblazers Podcast

Featured Suppliers

All suppliers