F&B conglomerate Kraft-Heinz believes that its sauces are in a key growth position in Malaysia post-COVID-19 due to a rise in the home cooking trend and has streamlined its local distribution operations in an effort to accelerate this trend.
China’s online purchasing patterns throughout the country’s COVID-19 lockdown thus far have revealed a shift towards food products for home-cooking, a pattern that is expected to continue even beyond current restrictions.