China’s ambitions to be a halal meat power have been questioned in a social media storm over the use of halal marketing by one of the country’s leading food delivery companies.
The Pakistan government has reduced custom duty on machinery imports used in the livestock and meat industry from 5% to 2% to encourage investment in the meat industry.
The world’s meat traders were in western China this week for the China International Halal Food and Products Fair, designed to make China a leading halal meat exporter.
Pakistan meat sector executives believe their export sector is underperforming, failing especially to seize sales in affluent international halal markets.
