An unnamed Indian company will soon rival a string of Chinese firms by supplying WS-23, a cooling agent that minimizes the bitterness of menthol in gum, according to the firm’s global distributors.
The distributor of Chicza, an organic biodegradable chewing gum made from tree sap, is hoping to capitalize on the growing popularity of organic and sustainable products in Australia and is urging consumers to stop chewing gum made from synthetic polymers.
